Some people don't have summer-soak-up-the-rays skin. I for one have a particularly pale epidermis. Always have. Never get golden quite like my olive friends. So today, I would like send a huge THANK YOU to the folks over at Fashionista for finally articulating what I have been thinking my whole life, if you cant get a real tan (or dont want to for whatever reason) and the fake, cheap-o orange glow isn't your thing-- What is so wrong with being pale??